Mach-II provides a convenient way to create Search Engine Safe (SES) URLs for your web application without getting your hands dirty.
What are Search Engine Safe (SES) URLs anyway? Typical dynamic pages generated by server-side code require that either FORM or URL-scoped variables be provided in order to differentiate one dynamic page from another. A majority of these URLs look plain ugly: index.cfm?event=welcome&firstName=Adrian&lastName=Scott.
Wouldn’t it be a lot nicer if we got rid of the ?, =, and & symbols in favor of a more structured (and clean) method like: index.cfm/event/welcome/firstName/Adrian/lastName/Scott/. Not only are URLs like this easier to read and understand, but they supposedly also increase search engine optimization.